Description
Abdul and Aatir discuss how easy it is for Product Managers to become immune to the little flaws in their product over time & tactics to overcome that. They unpack how company culture plays a part in the extent of product discovery that will be conducted.
They also touch upon how Customer Journey Maps can help you identify weak links in your product & pursue innovative solutions.
About the guest
Aatir Abdul Rauf is the Director of Product Marketing at vFairs.
He has 12+ years of experience in the Product Management world with contributions at Pakwheels, Yallamotor, Bayt.com, Talentera & now vFairs. He regularly writes on Product Management & Marketing topics on LinkedIn.
Show Chapters
0:00 Intro
4:43 How PMs lose their "fresh" perspectives
9:16 How company culture affects product discovery
14:53 Tactics for PMs to remain vigilant about product flaws
20:33 What are Customer Journey Maps?
25:36 Tools to extract data to guide CJM exercises
31:37 Why unique product features are temporary advantages
39:40 About customer discovery
43:37 Recommended Reading
Recommended Reading Links
https://www.amazon.ca/Continuous-Discovery-Habits-Discover-Products/dp/1736633309
https://www.productboard.com/blog/continuous-discovery-teresa-torres/
https://userpilot.com/blog/continuous-discovery-framework-teresa-torres/
https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742
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SochCast Ep 2 - Customer Journey Maps - feat. Aatir Abdul Rauf