Product Sochnama
SochCast by Product Soch
Episode 1 - SaaS, PLG, Figma & Cloudways
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Episode 1 - SaaS, PLG, Figma & Cloudways

Abdul and Aatir talk about Software-as-a-service as a business model, discuss PLG & weigh in on the Figma & Cloudways acquisition.
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Abdul and Aatir talk about Software-as-a-service as a business model, discuss PLG & weigh in on the Figma & Cloudways acquisition.

00:00 Intro

06:02 Unpacking Software-as-a-Service basics

10:14 Figma Acquisition

20:34 Product-led growth basics

28:36 Role of Collaborative Software

33:06 Cloudways Acquisition

39:39 Recommended Reading (LNO Framework)

About the guest

Aatir Abdul Rauf is the Director of Product Marketing at vFairs. He has 12+ years of experience in the Product Management world with contributions at Pakwheels, Yallamotor, Bayt.com, Talentera & now vFairs. He regularly writes on Product Management & Marketing topics on LinkedIn.

Reading links

https://www.aakashg.com/2022/02/01/lno-framework-for-product-managers/

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Product Sochnama
SochCast by Product Soch
A Pakistani podcast that dives deep into the world of product management, growth & product marketing.