A No-Bullshit Product Strategy Template

No more shying away from taking that first crack at laying out your product's strategy

Morning!

While summery June is squeezing the holy juice out of all of us, here’s some fresh, minty content to keep you hydrated!

How many of you have been running away from concepts like “Strategy” or “Product Initiatives”? Don’t worry — we’ve all been there. And… we are here to save the day. You will love the simplicity of this template, and how it brings clarity to the entire organisation about your product’s strategic direction!

Before we deep-dive, here is a quick summary of this edition:

• A No-Bullshit Product Strategy Template

• Latest Jobs

• Sochology: Radical Product Thinking to avoid “Product Diseases” by Radhika Dutt

---

🚀 A No-Bullshit Product Strategy Template

Let’s dig further into this breezy strategy guide that you can fill out for your own product given you have a good grip on your product fundamentals.

Geoff Charles shares his secret recipe of building stellar products at Ramp where he starts off by sharing in Lenny’s recent newsletter:

To win in the market, you need to be product-strategy-driven, not sales- or marketing-driven. You need to believe that the product strategy will deliver value to the customer, and that in turn drives value to the business.

Start with product strategy, bottom-up. Define clearly what you want to achieve and why achieving this will lead to outsize outcomes for the customer and the company. The process of developing pod-level product roadmaps is almost entirely bottom-up. Once we align on our product vision and the top two or three goals we have as a company, we empower the folks closest to the problem to develop their own product roadmaps. Then we co-develop the top-level product strategy. The way we write out a product strategy is as follows: 

1. Goal → What do you want to see in the world?

2. Hypothesis → Why do you think this will work?

3. Right to Win → Why are we uniquely positioned to do this?

4. Metric → How will you measure that it does?

5. Initiatives → What do we need to do to reach the goal?

6. Risks → Why would we fail & what should we do about it?

7. Long Term Outcomes → How will this work compound?

Click here for an editable version of this masterpiece.

---

---

💼 Latest Jobs

Are you in the market for jobs? Well, our Slack group’s #job-portal channel has been blowing up with interesting vacancies.

For example, these employers are looking for product peeps with solid Soch:

• PureSquare, Gaditek's consumer cybersecurity suite is looking for a Product Manage. DM here.

• Zaraye is looking for a Product Owner. Apply here.

• Kistpay is looking for Product Owner with 5+ years of experience. Apply here.Dost is looking for Product Interns. Apply here.

• Oraan is looking for a Product Manager. Apply here.

• Udhaar Book is hiring a Junior Product Manager. Apply here.

• SadaPay is looking for Product Manager. DM Zoha here.

• Rayn is hiring a Senior Product Manager - Apply here.

• SpurSol is currently looking for 1) Product Manager 2) Associate Product Manager - Growth. Email at erum.naz@spursol.com.

If you or someone you know is looking for options, you might want to jump into our Slack.

---

🧠 Sochology: Radical Product Thinking to avoid Product Diseases

We had the pleasure of hosting Radikha Dutt for the latest installment of the Sochology EduSeries, and it was truly remarkable!

Radikha is an author and an entrepreneur who has helped dozens of enterprises bring critical change in their product management practices.

She expanded on an intriguing topic: Radical Product Thinking to Innovate Smarter and Avoid "Product Diseases"

Does your organisation suffer from any of the following?

• Obsessive Sales Disorder

• Pivotitis 

• Hypometricemia 

You can learn more about what these are and how to overcome them here.

---

That’s all for today! May the Soch be with you.

Salaam,
Sarrah Moiz